JID

NAOTO SUZUKI

Problems and Development Issues for Artisan Craft Promotion
The Effective Promotion for Regional Development in Developing Countries (1), (page 65-78).

Summary:

This paper firstly states the main development objectives for promoting artisan crafts for regional development: reduction of poverty, traditional cultural heritage, and improvement of the country’s trade balance. It then defines traditional and innovative handicrafts for achieving these objectives. Some problems in policy, institution, and producers’ levels have been analysed, such as: lack of coherent policy and measures, decisive government intervention for human resource development (HRD), lack of support facilities, lack of recognition on traditional values and future potential, low craft quality, lack of cooperation among producers, low managerial and design capability. It puts forward recommendations to overcome the identified problems, which are: (a) Formulation of clear policy and future visions; (b) Strengthening institution-building; (c) Market development; (d) Applying traditional values as a driving force for regional development.

Keywords: Poverty, Traditional Values, Decisive Policy, Institution-building, Market Development

NAOTO SUZUKI

Problems and Development Issues for Artisan Craft Promotion
The Effective Promotion for Regional Development in Developing Countries (2), (page 79-94).

Summary:

Proposed methodologies for the formulation of development strategy for artisan craft promotion needs careful verification. The central element to be considered throughout this paper is integration of traditional values and its practical application in its formulation. The paper firstly examines the required policies and expediency of a development master plan. Then, it investigates various functions of support institutions including a Traditional Craft Village. At the craft producers’ level, it analyses: a cluster development concept; proactive use of embedded Business Development Services (BDS) offered by international retailers and NGOs; and market development concept with market segmentation and establishment of a brand name. The paper sites, as a concluding remark, the public and private sector joint initiatives for the development strategy implementation.

Keywords: Master Plan Study, Traditional Craft Village, Cluster Development, Embedded BDS, Private and Public Joint Initiatives

VERA UTAMI GEDE PUTRI, ACHMAD HALDANI, RATNA PANGGABEAN

Ciri Visual Batik Franquemont Semarang (page. 95-106)

Summary:

The history of batik in Indonesia chronicles the work of Carolina J. von Franquemont from Semarang, Central Java 1845-1867, as the batik with unique visual characters than the others from Java shoreline. This research is to identify these unique characteristics by analyzing 8 kinds of Franquemont Batik, i.e: (a) Batik Wayang, (b) Batik Poem, (c) Batik Wang Mu, (d) Batik Sarung Prada Emas, (e) Batik Buketan, (f) Batik Belanda, (g) Batik Wallpaper, and (h) Batik Perang Lombok. Franquemont is also known for her color “Franquemont green” extracted from a natural, fade-resistant color pigment. Another three main features are: (1) The diverse motifs inspired by various themes from Chinese, Javanese and Dutch cultures; (2) The asymmetric, dense and complicated composition; (3) Placing the motif facing each other, which are different from the motif of ordinary printing or stamping batik.

Keywords: Batik Franquemont, Visual Characteristics, Motifs

FERRY DARMAWAN, YASRAF AMIR PILIANG, PRIYANTO SUNARTO

Pencitraan Pria Dalam Iklan Produk untuk Perempuan (page. 107-116)

Summary:

The progress of advertisement design in mass media nowadays sees the flourishing of men’s images the commercials. Even the image has widely adopted in ads for women’s consumption. In this research, six advertisement designs form various woman magazines and tabloids are analyzed. From semiotic approaches and textual analysis on the ads, it is found that the men’s images in the contemporary advertisement design remains dominated with the masculinity images -the images of men of masculine, virility, muscular physique and other pertinent issues of active characters or agility. The image of masculinity, however, has now extended to the issues of inner characteristics, e.g. responsible and savvy. Even further to the realms which are identical to feminity-metrosexual and almost in contradiction to the initial ideas, i.e., gentle, tender, soft, care on the appearance and other pertinent idiosyncrasies.

Keywords: Male Images, Ads, Mascullinity.

SYAIFUDIN, INTAN RIZKY MUTIAZ, YASRAF AMIR PILIANG

Representasi Visual Desain Web, (page. 117-124)

Summary:

The research attempts to divulge the visual elements in designing a web. The aim is to show that visual representation components (e.g. image, photo or sketch/drawing) in a webpage is more powerful compared to its verbal representation counterpart (texts) in instigating the interaction between the page and the users. Literature reviews and observations of several web design samples indicates the visual representation can be inferred by the aspects of gazing, framing and angle viewing to meet the interaction goals, e.g.: (1) The photo or picture of staring eyes are intrinsically capable of raising the values of human expression in socializing; (2) Framing of the unique attributes of the web owner accentuates the web characters & identities; (3) Angle viewing selection may affect how close the relation between the merchandiser, purchaser and viewer are.

Keywords: Web Design, Visual Elements, Representation